Selected work / 2023–2026
Wesley Lam
Director / Producer / Creative
CGI & live action
- The brief
- Introduce Dreame’s X60 Pro Ultra robot vacuum in a fully CGI launch film.
- The creative idea
- Build the reveal around a dramatic outward expansion. Unusual camera angles turn the product’s entrance into the film’s defining moment.
- My role / Production oversight · Planning · Creative direction
- I led the concept and overall planning, set the visual direction, and oversaw execution and the quality of the final film.
- The brief
- Create a live-action launch film for Dreame’s X60 Pro Ultra robot vacuum.
- The creative idea
- Give everyday dirt a way to break through the fourth wall. Once it crosses into the live-action world, a cleaning challenge becomes a playful chase.
- My role / Production oversight · Planning · Creative direction
- I led the overall concept and planning, shaped the film’s visual direction, and oversaw execution and final quality.
- The brief
- Introduce Dreame Cyber X, a stair-climbing robot, in a CGI launch film.
- The creative idea
- An X-ray view reveals the robot’s inner mechanism. The film pairs intricate stair geometry with the soft curves of a spiral staircase, using both to show what it takes to climb.
- My role / Production oversight · Planning · Creative direction
- I led the overall planning and visual direction, and oversaw production from concept through final delivery.
- The brief
- Create a CGI launch film for Dreame’s MaxtriX10 Ultra robot vacuum.
- The film
- Macro shots of the mop pads and a cutaway of the docking station sit alongside scenes of everyday life at home. The film moves between the product’s inner workings and the spaces where it’s used.
- My role / Production oversight · Planning · Creative direction
- I led overall planning and visual direction, oversaw production, and reviewed the film’s quality through final delivery.
- The brief
- Introduce Dreame’s Aqua10 Ultra Roller robot vacuum in a live-action launch film.
- The film
- A sculptural image of water gives way to a home filled with plants and a studio dominated by a painted wave. The film introduces the robot through the spaces and routines of the people who live there.
- My role / Production oversight · Planning · Creative direction
- I led overall planning and visual direction, oversaw production, and reviewed the film’s quality through final delivery.
- The brief
- Introduce Dreame’s H15 Pro Heat wet and dry floor cleaner in a live-action launch film.
- The film
- The film opens in a busy kitchen, where the mess sets up the product demonstration. Low angles follow the cleaner across the floor, while cutaways reveal the roller and cleaning head in action.
- The brief
- Introduce Dreame’s Z30 cordless vacuum in a live-action launch film.
- The film
- The film follows the vacuum through a home, from floor cleaning to grooming a dog. Close-ups of the motor and internal components sit alongside those everyday scenes.
- The brief
- Introduce Dreame’s X40 Ultra robot vacuum in a live-action launch film.
- The film
- The campaign uses floor-level views of the robot moving through a home and a cutaway of its docking station.
09 / Brand documentary / 2024
Atlanta: Pfoten, Fell und Frieden
Meine Dreame-Geschichte
Watch the film- The brief
- Create a social documentary for Dreame’s Meine Dreame-Geschichte series.
- The film
- A portrait of everyday life with a dog, framed by one question: what does a clean home mean to you?
About / Wesley Lam
Behind
the work.
I’m Wesley Lam, a director, producer, and creative working across CGI and live action.
I develop concepts, define how a film should look and feel, and work with production teams to carry that idea through to the final cut.