- The brief
- Introduce Dreame Cyber X, a stair-climbing robot, in a CGI launch film.
- The creative idea
- An X-ray view reveals the robot’s inner mechanism. The film pairs intricate stair geometry with the soft curves of a spiral staircase, using both to show what it takes to climb.
- My role / Production oversight · Planning · Creative direction
- I led the overall planning and visual direction, and oversaw production from concept through final delivery.
