- The brief
- Create a live-action launch film for Dreame’s X60 Pro Ultra robot vacuum.
- The creative idea
- Give everyday dirt a way to break through the fourth wall. Once it crosses into the live-action world, a cleaning challenge becomes a playful chase.
- My role / Production oversight · Planning · Creative direction
- I led the overall concept and planning, shaped the film’s visual direction, and oversaw execution and final quality.
