- The brief
- Create a CGI launch film for Dreame’s MaxtriX10 Ultra robot vacuum.
- The film
- Macro shots of the mop pads and a cutaway of the docking station sit alongside scenes of everyday life at home. The film moves between the product’s inner workings and the spaces where it’s used.
- My role / Production oversight · Planning · Creative direction
- I led overall planning and visual direction, oversaw production, and reviewed the film’s quality through final delivery.
