- The brief
- Introduce Dreame’s X60 Pro Ultra robot vacuum in a fully CGI launch film.
- The creative idea
- Build the reveal around a dramatic outward expansion. Unusual camera angles turn the product’s entrance into the film’s defining moment.
- My role / Production oversight · Planning · Creative direction
- I led the concept and overall planning, set the visual direction, and oversaw execution and the quality of the final film.
