WESLEY LAM.
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08 / Live-action commercial / 2023

X40 Ultra

Dreame X40 Ultra

Watch the film
The brief
Introduce Dreame’s X40 Ultra robot vacuum in a live-action launch film.
The film
The campaign uses floor-level views of the robot moving through a home and a cutaway of its docking station.
Film / 25-second cut View on Xinpianchang ↗
The X40 Ultra seen at floor level beneath furniture The robot vacuum crossing a living room A person checking a phone outdoors The X40 Ultra beside a cutaway of its docking station